![]() ![]() The auction scheme (竞价购买), it’s more suitable for advertisers who need flexible advertising time and constant optimization of the ad. ![]() The major difference is that exchange ads may be presented in a larger card format with a call-to-action button.įor the standard footer banner ads, the primary pricing model is CPC (Cost per click). Exchange ads (互选广告) – Exchange ads are similar to footer ads.Pre-scrolling video ads (视频贴片广告) – Pre-roll ads in a video.Footer ads (底部广告) – a banner placed below a WeChat article with a call-to-action button.WeChat Banner ads have also developed with a greater range of options External Links (opened within WeChat browser).With WeChat articles being such relevant content in users’ daily life, banner ads placement inside those posts have also grown in importance for brands and publishers. WeChat is often referred to as the ‘WeChat Times’ because users surf for information through it. If you are wondering why Wechat banner campaigns are popular with advertisers, one of the reasons is that they target relevant users who already have an interest in what you’re selling, as well as being cheaper than Wechat moments advertising for instance.įooter & Exchange ads for example can be placed at the bottom of targeted articles about that specific topic, thus you know there is already a degree of active engagement with relevant topics. WeChat Banner Ads targeting is more relevant ![]()
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